Two Sides to the Story- exploding the Myths about Paper


Direct Mail frequently receives a bad press- which one might consider slightly ironic.

Two Sides has released version 9 of their hugely popular Myths and Facts booklet. With a complete revision of figures and facts used, it clearly promotes the great environmental story of the print and paper industry.

As one of the country’s leading producers of Direct Mail, Sunline is pleased to support Two Sides and their sister organisation Print Power in their mailThe Myths and Facts booklet is one of the key resources of the Two Sides campaign. The 24pp A5 booklet addresses popular Myths about print and paper and dispels those Myths with verifiable Facts.

The Myths covered are:

  • European forests are shrinking
  • Planted forests are bad for the environment
  • Paper is bad for the environment
  • Paper production is a major cause of global greenhouse gas emissions
  • Only recycled paper should be used
  • Print and Paper is a wasteful product
  • Electronic communication is more environmentally friendly than paper-based communication
  • Digital is always the preferred means of communication
  • Packaging is wasteful and unnecessary

The misconceptions about print and paper are still a major issue for the industry. All too often, we see messages from organisations such as; “Go Green – Go Paperless” and “Do your bit for the environment and choose e-billing”

These messages are unsubstantiated, misleading and can have a lasting effect on consumer perceptions of print and paper. The print and paper industry is a world leader when it comes to sustainably-managed materials, renewable energy and recycling.

Some of the key facts about paper’s sustainability highlighted are:

  • Between 2005 and 2015, European forests grew by an area the size of Switzerland – that’s 1,500 football pitches every day!
  • Europe recycles 72% of its paper
  • 84% of the industry’s raw materials come from Europe
  • Between 2005 and 2013, the CO2 emissions of the European pulp and paper industry were reduced by 22%
  • 56% of the industry’s total primary annual energy consumption is biomass-based

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