Direct Mail frequently receives a bad press- which one might consider slightly ironic. Two Sides has released version 9 of their hugely popular Myths and Facts booklet. With a complete revision of figures and facts used, it clearly promotes the great environmental story of the print and paper industry. As one of the country’s leading […]
Marketing communications is all about targeting the right people with the right messages at the right time and on the right channels, be it print or digital. By providing relevant and personalised messages, brands can increase the likelihood that consumers will engage with their communications in a meaningful way- either through people giving their products consideration […]
You still have time to book your place at one of our Open Days… We’ve tried to put together a programme with something for everyone: Rosemary Smith, acknowledged expert on data compliance and permission based marketing and a speaker of international experience, on the impact of GDPR. Doug Oldfield of Abacus, with eye-opening insights into […]
The Direct Commerce Association Annual Summit was held at the Hurlingham Club on Thursday 2nd June; highlights of the day below. Sunline isn’t just about high volume direct mail production; we support the industry and its aims, and we were delighted to attend the Summit once again at the beautiful Hurlingham Club. The day was […]
Potentially good news for ecommerce fulfilment companies as in this week’s Internet Retailing newsletter, an ecommerce report on online shopping trends revealed every sign of continued growth within the sector. While the most recent IMRG figures put ecommerce growth at 11% in April, predictions are for a bumper, extended Black Friday – which it has dubbed Black FiveDay […]
Removing deceased individuals from marketing communications not only reduces wasted mail costs for your business but also reduces the risk of causing emotional distress for the family of the deceased individuals. Mailing deceased individuals is the single largest cause of customer complaints which can easily be avoided by cleansing your data.
What lies behind online shoppers’ decisions to return purchases? New Royal Mail research suggests that on the whole, buyers send products back when they fail to live up to their expectations. Some 12% of 2,032 questioned in a YouGov study said they had returned an internet purchase because it looked different to pictures they saw […]
What is Lean DM? It is estimated between £200 million and £300 million a year is wasted on direct mail that doesn’t reach its audience. The Lean DM program from Sunline is our commitment to ensuring your mail reaches your audience with minimal waste. Lean DM means reduced postage costs, improved brand perception and better […]
Kevin Burrell has now joined Sunline Direct as the new Manager of the Pick and Pack fulfilment service operation based in Wigston. With a wealth of experience spanning 20 years in Marketing Logistics including print, Direct Mail and e-commerce fulfilment Kevin is looking forward to his new role and joining the already successful Sunline team. After […]
UK Mail has given itself a makeover with a new logo, strapline and website. The new logo keeps its predecessor’s red and blue colouring, while the strapline has changed from “Express parcels and mail” to “We deliver”. Chairman of UK Mail Group Peter Kane said the new look aligned with the group’s “growing service offerings”.