ANALYTICS AND PREDICTIVE PLANNING

Allowing marketeers to target the best possible prospects with the most compelling offers. Effective planning and analysis is more than looking at past results. With the best statistical and modeling tools available we can help financial and operational teams make faster, data-driven decisions by identifying trends, calculate probabilities and clarify relationships between variables.

DATABASE MANAGEMENT

Timely and secure, ongoing maintenance and updating of customer and transactional data. Preparation of files for mailing purposes, precise matching, merging and segmentation. Mail sortation services, and accurate delivery of data to specification. Gone-away response handling and catalogue request processing. List rental management and third Party data management.

DATA CLEANSING AND PROFILING

With over 3 million people moving home and 600k deaths in the UK every year, it is likely your database is always slightly out of date, so it’s imperative to cleanse your data, improving response rates, reducing mailing costs and protecting your brand image. Profiling helps you understand your customers so that you can target your offer to your buyers and find like minded new customers.

MULTI-CHANNEL CAMPAIGN MANAGEMENT

Working in partnership with you to define, manage and communicate offers to your customers across websites, catalogues, email, social, mobile and call centres. Our integrated project management services are unique and tailored specifically to your needs.

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